Scroll-Stopping Science: The Potential of Short-Form Video in 2026
Short-form video is one of the hottest digital marketing trends right now,
but viral content alone is not enough - it must be meaningful, valuable and consistent with the brand's values.
It's not just about getting views, it's about building a loyal audience and getting people to consume and share your content in the long term. As a result, audiences build a natural digital content following and brand loyalty grows. Take this opportunity to take a look at the principles behind short videos and digital marketing!
Masterclass with David Duc - just concentrated content that works today.
About the Speaker
David Duc
David Duc is a marketing strategist specialising in short-form video content for platforms such as TikTok, Instagram Reels and YouTube Shorts. As co-founder of ShortPro, he has worked with global brands such as L'Oréal, Red Bull, Xbox and O2, as well as local Czech and Vietnamese companies, e-shops and non-profit organisations on engaging content strategies. David Duc is a sought-after speaker and trainer who regularly delivers workshops and lectures on social media trends, audience psychology and digital marketing.
He also visited Riga in 2025, where he educated the audience at the Marketing Shake 2025 festival with a dynamic and inspiring lecture on the short video format. His presentation became one of the most sought-after in the programme and was particularly well received by the audience.
Who Will Benefit from This Masterclass:
● Marketing and communications professionals
● Brand and business leaders
● Content creators, influencers and creative professionals
● Entrepreneurs and e-commerce representatives
● Advertising and digital agency representatives
● Anyone interested in AI and marketing trends
Seats are limited – register now!
📅 16 April, 2026
📍 Music and Art Space Oratorio, Sporta iela 2, Riga
🎯 Duration - 5 hours (8.30-15.00)
🎯 Language: English
Program
Part 1 - How to attract attention and inspire action
- What makes video truly watchable in 2026
- How to get attention in the first few seconds and keep it
- Using emotional triggers and interactions for deeper engagement
- Viral psychology and how to make people want to share (share)
- How to turn passive spectators into active participants
Part 2 - Creating smart content: less wasted work, more results
- How to generate creative ideas on demand
- Systems for planning, creating and testing content
- How to scale creativity for both paid ads and organic content
- Repetition tactics: from hook testing to format development
- Better results with fewer resources
Part 3 - From strangers to fans: building a real community
- How to turn passive viewers into an active and loyal fan community
- Fandom Framework Approach - from attention to belonging
- Why community governance remains the most undervalued weapon for growth
- How short-form video creates belonging, not just reach
- Practical ways to grow, engage and activate your community in the long term
Benefits
● In-depth insights into the latest digital marketing trends
● Practical knowledge of artificial intelligence applications
● Skills for creating meaningful content that drives sharing and long-term engagement
● Methods to build an audience and develop a community, turning passive viewers into active followers
● Effective content planning and creativity systems that enable smarter working
● Networking and inspiration – meet fellow marketing professionals and gain new ideas for your work
● Participation certificate validating the knowledge and skills acquired
MASTERCLASS IN PERSON
An Unforgettable Reunion –More Than Showing Up, It’s True Presence.
-
Masterclass participation
-
Certificate of Participation
-
Coffee
-
Drinks
-
Snacks
Our friends
Upcoming masterclasses
The world of Artificial Intelligence (AI) is constantly changing - tools, capabilities and the rules of the game are updating faster than ever before, so you need to be able to adapt, learn and think ahead.
Guess What? Coming soon
We are currently working on an exciting and inspiring masterclass programme that will provide practical knowledge and a new perspective. Sign up for the newsletter and be the first to know when registration opens!
EN 
LV