Scroll-Stopping Science: The Potential of Short-Form Video in 2026
Short-form video is currently one of the most prominent trends in digital marketing. However viral content alone is not enough – it must also be meaningful, valuable and aligned with brand values.
It is important not only to gain views but also to build a loyal audience and encourage people to consume content long term and share it further. As a result audiences create organic content distribution in the digital environment and brand trust increases.
Take the opportunity to explore the principles behind short-form video and digital marketing creation! A masterclass with David Duc – only concentrated content that works today.
About the Speaker
David Duc
David Duc is a marketing strategist specializing in short-form video content for platforms such as TikTok, Instagram Reels and YouTube Shorts. As co-founder of ShortPro he has worked with global brands such as L’Oréal, Red Bull, Xbox and O2, as well as local companies, e-commerce businesses and non-profits in the Czech Republic and Vietnam, developing engaging content strategies.
David Duc is a sought-after speaker and trainer who regularly delivers workshops and lectures on social media trends, audience psychology and digital marketing.
He also visited Riga in 2025 where, at the Marketing Shake 2025 festival he educated audiences with a dynamic and inspiring lecture on short-form video. His talk became one of the most in-demand sessions in the program and received exceptionally high attendee ratings.
Who Will Benefit from This Masterclass:
● Marketing and communications professionals
● Brand and business leaders
● Content creators, influencers and creative professionals
● Entrepreneurs and e-commerce representatives
● Advertising and digital agency representatives
● Anyone interested in AI and marketing trends
Seats are limited – register now!
📅 16 April, 2026
📍 Music and Art Venue OratoriO, Sporta Street 2, Riga
🎯 Duration - 6.5 hours (8.30-15.00)
🎯 Language: English
Program
Part 1 – Capturing Attention and Inspiring Action
- What makes videos truly watchable in 2026
- How to capture attention in the first seconds and keep it
- Using emotional triggers and interactions for deeper engagement
- The psychology of virality and how to make people want to share
- Turning passive viewers into active participants
Part 2 - Creating smart content: less wasted work, more results
- How to generate creative ideas on demand
- Systems for planning, producing and testing content
- Scaling creativity for both paid ads and organic content
- Iteration tactics: from hook testing to format refinement
- Better results with fewer resources
Part 3 - From strangers to fans: building a real community
- How to turn passive viewers into an active and loyal fan community
- The Fandom Framework approach – from attention to belonging
- Why community management remains the most underrated growth tool
- How short-form video builds belonging, not just reach
- Practical ways to grow, engage and activate your community long-term
Benefits
● In-depth insights into the latest digital marketing trends
● Practical knowledge of artificial intelligence applications
● Skills for creating meaningful content that drives sharing and long-term engagement
● Methods for audience building and community development, turning passive viewers into active followers
● Effective content planning and creativity systems that help you work smarter
● Networking and inspiration – meet fellow marketing professionals and gain new ideas for your work
● Participation certificate validating the knowledge and skills acquired
MASTERCLASS IN PERSON
An Unforgettable Reunion –More Than Showing Up, It’s True Presence.
-
Masterclass participation
-
Certificate of Participation
-
Coffee
-
Drinks
-
Snacks
Our friends
Upcoming masterclasses
The world of Artificial Intelligence (AI) is constantly changing - tools, capabilities and the rules of the game are updating faster than ever before, so you need to be able to adapt, learn and think ahead.
Guess What? Coming soon
We are currently working on an exciting and inspiring masterclass programme that will provide practical knowledge and a new perspective. Sign up for the newsletter and be the first to know when registration opens!
EN 
LV