Power of AI Skills: become a future marketing leader
The world of artificial intelligence (AI) is constantly evolving – tools, opportunities and the rules of the game are changing faster than ever before. That’s why the ability to adapt, learn and think ahead is essential. What worked yesterday may already be outdated today. In this reality the question is no longer “Do I need this?” but rather – how not to miss the next step, because the only constant in the age of AI is change.
Sign up and discover how to consciously follow trends, experiment with new approaches and build your professional future together with AI.
A masterclass with Alexander Morad – focused content, no artificial additives.
About the Speaker
Alexander Morad
Alexander Morad is an internationally recognized digital marketing and artificial intelligence expert, entrepreneur, speaker and author of an international best-seller book “AI OR DIE”. He is the founder of Bright Mind Agency and one of Northern Europe’s leading AI thinkers, helping brands grow through the latest technologies and creative strategies. Alexander has presented at prestigious events such as Cannes Lions and Brilliant Minds. He shares practical insights on applying AI in marketing, social media and business strategy, combining a humorous, engaging presentation style with actionable takeaways that help professionals become more effective in their work.
In 2024 Alexander also appeared at the Marketing Shake festival in Riga, where he showcased the most important and current trends for success on social media, captivating the audience with an inspiring and educational talk.
Who Will Benefit from This Masterclass:
● Marketing and communications professionals
● Brand and business leaders
● Content creators, influencers and creative professionals
● Entrepreneurs and e-commerce representatives
● Advertising and digital agency representatives
● Anyone interested in AI and marketing trends
Seats are limited – register now!
📅 October 8, 2026
📍Apollo Kino, Akropole Riga, 257 Latgales Street, Riga
🎯 Duration: 4.5 hours (8.30 AM – 1.00 PM)
🎯 Language: English
Program
YOUR MARKETING WORKFLOW IS ALREADY OUTDATED
AI is changing more than the tools marketers use. It is changing how marketing work should be structured in the first place.This masterclass is about moving beyond simply adding AI tools on top of existing processes and learning how to rethink the way you research, brief, create, decide and execute. Participants will leave having identified where their current way of working is becoming outdated and redesigned one real workflow from their own work.
During the master class, participants will identify which of their current work methods are outdated and will redesign one real-world work process from their daily routine to achieve the best results.
PART 1 – YOUR MARKETING CAN DO MORE
- Why adding AI tools to old processes is not enough
- Which parts of modern marketing work are already being fundamentally changed by AI
- How to identify what should remain human-led, what should be AI-assisted and what can increasingly be delegated
- Why faster and cheaper execution changes where marketers should spend their time
- How to recognise workflows that were designed for a pre-AI world
PART 2 – BETTER INPUTS CREATE BETTER MARKETING
- Why the quality of context, direction and judgement becomes more important as AI makes execution easier
- How to improve briefs before moving into creative or production work
- How to use AI to challenge assumptions, identify missing information and ask better questions
- Using AI for current research and information filtering rather than relying on outdated or incomplete knowledge
- How to use AI as a strategic sparring partner for thinking and decision-making, not simply as a content generator
- How to evaluate AI output and distinguish between something that is technically correct and something that is actually go
PART 3 – REDESIGN HOW YOU WORK
- How to redesign a marketing process from scratch instead of simply making the existing process faster
- Moving from individual AI tools towards connected workflows, systems and automation
- Where AI agents can realistically fit into marketing today
- How research, strategy, content creation, production and analysis can increasingly work together
- Which parts of a workflow still require human judgement and where AI can take on more responsibility
- How to decide which AI tools and capabilities are actually worth investing in
FROM INSIGHT TO APPLICATION
Benefits
- A clear understanding of how artificial intelligence is changing the field of marketing and which traditional approaches are no longer effective
- Practical methods for transforming your work processes, rather than just speeding up existing work with AI tools
- Knowledge of how to create higher-quality briefs, ask better questions, and make more informed decisions
- An understanding of where human judgment remains irreplaceable
- Practical Examples and Approaches to Implementing AI Agents, Automation, and Workflows in Marketing
- A specific plan for transforming at least one of your daily work processes to work more effectively and achieve better results
- Feedback on your workflow even after the master class, to help you implement changes in practice
- Networking opportunities with other marketing professionals
- Certificate of Participation attesting to the knowledge and skills acquired
MASTERCLASS IN PERSON
An Unforgettable Reunion –More Than Showing Up, It’s True Presence.
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Masterclass participation
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Certificate of Participation
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Coffee
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Drinks
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Snacks
Our friends
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