Do content creators still need brands? With platforms like Patreon, Clubhouse, OnlyFans and similar examples on a local scale creators can monetize their audiences directly – distributing their own products and services while diversifying revenue streams. As a result brands are losing the privilege of holding consumers’ attention. How can marketing and communication professionals make smarter, more strategic decisions in a media world increasingly dominated by content creators?
Is it easy to be an influencer? Could any of us become one? Does it require education? These and many other questions will be discussed on May 21 at Sporta 2 Quarter during the marketing and communications festival Marketing Shake 2026. Lectures, discussions, workshops and a “case study” stage for open experience-sharing. Marketing Shake 2026 will explore the role of attention from a marketing perspective, creating a platform where creativity, data and strategy unite in the fight for the glance, the click and the mind.
This year the festival is expanding by launching a collaboration with a dynamic, ambitious and highly capable partner – the marketing agency Frank. This partnership will enrich the Marketing Shake program with a dedicated space for exceptional stories – the “Frank Case Study Stage.” “This is where those eager to hear real and honest stories about challenges, bold decisions and results that have changed not only conventional marketing formats but also the business management principles of major companies will be welcome,” invites Ritvars Macieša, leading partner at the marketing agency Frank.
Marketing Shake is an annual marketing and communications industry festival that brings together Latvian and international professionals to share the latest trends, experiences and ideas. It has expanded with a year-round series of in-person solo masterclasses, where each event stands on its own. No fluff – just pure essence. Every event is a concentrated dose of knowledge.
The Marketing Shake podcast is a meeting place for the bold voices of marketing, advertising and communications. Not only success stories, but also data, creative analysis and behind-the-scenes insights that usually remain off camera. All of this is complemented by a regular industry newsletter combining the latest research, opinions, trends and events in Latvia and worldwide. We filter out the noise so that only the most valuable content reaches your inbox. Fewer clicks, more meaning!
“Marketing is created by people. Marketing Shake has grown from a one-day festival into a platform that unites industry professionals and enthusiasts in everyday life – through the festival, masterclasses, blog and podcast. As Gints Zilbalodis has said – “we are all in the same boat.” The same applies to the marketing and communications industry – it is valuable to recognize that we are united. A shared community provides not only a sense of belonging but also the opportunity to grow, be inspired and learn from one another, so that together we can each experience our own personal development,” says Zanda Šķēle, head of the marketing agency WE ARE VERY and the festival’s organizer.
In today’s content-saturated world, give meaning to your time – spend it purposefully by attending the most exciting marketing event of 2026 – Marketing Shake on May 21 at Sporta 2 Quarter.See you there!
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