Still to come:

We say that everything ingenious is a well-forgotten old thing. Because there's nothing really new to invent. Sex still sells and little animals soften hearts, as they did decades ago, as they still do today.

Therefore This year, on 8 August, in Riga, VEF promenadewe are about elements to borrow (not to squander!) and from which to create something new. Elementary, isn't it?

WHO IS IT?

A cocktail of ideas, which is refreshing

Expert mix, what surprises

Marketing elements, for sale

Faces familiar and which will be explored

Balustina, to be opened again this year

Chocolate in a marketing package

BENEFITS:

Elementary solutions

Elementary
Solutions

intensive experience

Intensive
Experience

dynamic exchange

Dynamic
Exchange

Compelling stories

Persuasive
Stories

Challenging reflections

Challenging
reflections

tasty entertainment

tasty
Entertainment

Elementary solutions

Elementary
Solutions

intensive experience

Intensive
Experience

dynamic exchange

Dynamic
Exchange

Compelling stories

Persuasive
Stories

Challenging reflections

Challenging
reflections

tasty entertainment

tasty
Entertainment

APPLICANTS

charismatically laudis

Charismatic
People

spidosi intellectuals marketingingshake

Shining
Intellectuals

excellent professional marketinghake

Retrieved from
Professionals

Discreet new products marketinghake

Discreetly
Observers

sisrnigi klausitaji marketingshake

Sincerely
listeners

toposie un potentielie marketingingshake

Prospective and
Potential

charismatically laudis

Charismatic
People

spidosi intellectuals marketingingshake

Shining
Intellectuals

excellent professional marketinghake

Retrieved from
Professionals

Discreet new products marketinghake

Discreetly
Observers

sisrnigi klausitaji marketingshake

Sincerely
listeners

toposie un potentielie marketingingshake

Prospective and
Potential

Line up

NilsRooijmans
Nils
Roimanss
ArtursMednis

Arthur
Mednis

8_MSh_electricalnezinc

Lecturer
to be specified

IntaPride

Inta
Annex

AlexanderMorad
Alexander
Morads
GintaGaumala
Ginta
Gaumala

Program

9:00

Arrival, registration

Morning coffee and refreshing drinks
Musical accompaniment is provided by EHR.FM

9:50

Opening of the festival

The secret moderator

A digitally-dubbed podium that announces speakers, manages the festival and calls pranksters (the last one is a joke). A communications professional with a human, empathetic and positive approach to life. But who or which is it? Let's not say. A marketing guru? Or maybe a PR spec? Why not an advertising creative? And not the boss of the company for that matter! Ladies and gentlemen, your bets - who's behind the digitally shabby headrest this year?

10:00

IntaPride
Lynx, Owl, Butterfly or Roe?
Inta Priedola / Latvia
Director Large Clients, Kantar

Who is a Latvian? Courageous and persistent or caring and family-oriented? Goal-oriented, development-oriented or a seeker of the Land of Happiness? What has changed in our everyday life after the pandemic? How much public concern and how pressing are security issues in the shadow of military conflict and war? What are the most important values of our time? How do we look to the future, and what is relevant for us now? A data-driven story of how different events in Latvia and globally have influenced people's sentiments and values over the past five years.

PAR: Kantar brand management strategy expert with more than 15 years of experience in researching consumer needs and values. She has conducted brand management research and consumer needs segmentation for leading brands in the telecommunications, financial and media industries.

10:20

AlexanderMorad
How to succeed on social networks?
Alexander Morad
Founder and CEO of Bright Mind Agency (Sweden)

Presentation will be in English - translation on request

In this presentation, you will be inspired and learn step-by-step practical tips to be truly successful on social media. You'll learn why businesses fail and how you can avoid it by using content, paid advertising and storytelling to your advantage.

PAR: Alexander is a powerhouse in social media marketing, known as one of the most sought-after marketing experts in Europe. He has been voted one of the top 100 speakers in Sweden for five years in a row! As owner and founder of Bright Mind Agency, he has helped several major global brands with their social media campaigns and has also won TikTok awards: Best TikTok in the Nordics 2022 and Best Performance in the Nordics 2023. He and his agency are the only ones in Europe to have won this award twice.

11:05

Subject to be further clarified

Speaker to be confirmed

11:40

Subject to be further clarified

Speaker to be confirmed

12:00

Lunch, networking, partner booths

Lunch and networking.

13:00

GlebMaltsev

The dark side of stories

Gleb Maltsev
Elevator Speech Coach, Co-founder of Fundwise (Estonia)

Persuading means helping others to make better decisions. True stories are memorable, they unite us and encourage us to act on our values. But they often do not match what people do. A professional elevator speech coach with 12 years of experience will share his perspective on the dark side of stories and also give practical tips. A volunteer from the audience will also be available to tell their story on stage.

PAR: Gleb trains a wide range of people - from business founders and developers to scientists and designers - and the main goal of this training is to speak clearly and meaningfully to the audience. In 12 years he has taught thousands of executives how to create elevator speeches and now they use them in meetings, events, trade shows like Mobile World Congress, Smart City Expo, Electronica. He also trains startup founders to raise capital at events like Slush, Latitude59, TechBBQ, Startup Day and TechChill. But his first trainee was himself. And it was a tough road. He listened to other people's stories, wrote his own, read them at different workshops and listened to the audience's judgement. He did all this so that he could now help others to grow.

13:20

Politicians' communication on social media. What can we learn from it?

Kristīne Mennika
Head of Corporate Communications at Bites and Board Member of the Latvian Association of Public Relations Professionals

In 2023, while looking after the social media accounts of the Minister of Finance, Kristīne was part of the communication bubble of Latvian politicians and was keen to record her observations. She has finally compiled them and at the Marketing Shake festival she will provide insights and share lessons that we, as industry professionals, can learn from politicians' social media communication.

PAR: Kristīne is a communication professional and practitioner with a positive and human attitude towards herself and others. She is in her tenth year as a member of the LASAP Board and has been responsible for Bite's corporate communications since the beginning of 2024. Previously, Kristīne was Head of Corporate Communications at Bank Citadele for more than three years, and Head of Strategic Communications at the Financial Industry Association from 2017 to 2019. From 2010, Kristīne was responsible for Microsoft communications in the Baltics and public projects for more than seven years. In the past, she also gained significant experience in the NGO and public sector.

13:40

Subject to be further clarified

Speaker to be confirmed

14:00

Subject to be further clarified

Speaker to be confirmed

14:20

MartaBula
Graphic designer in the age of artificial intelligence
Marta Bula /Latvia/
Co-founder of Planktones.studio and graphic designer

At a time when anyone can design a social media post and a poster for their campaign by typing a few keywords into an MI tool, do you need a graphic designer? What should his role be to help the company effectively? I will talk about how the job of a designer is changing at Planktones, what knowledge and skills are valuable today and will be tomorrow, and what trends we see in the world.

About: Marta is a graphic designer and art director at Planktones design studio. She has been in the industry for more than 15 years, including working for the largest advertising agencies in Latvia, and has created visual identity and advertising campaigns for many big and small brands.

14:40

Throwing darts in the dark: why marketing campaigns are not magic beans?
Diana Butirina
Business Development Manager at digital marketing agency Reprise

A topic often overlooked in the marketing world: failure. In an environment dominated by success stories, it is very important to recognise that marketing is not always a magic tool that guarantees the desired results. Let me tell you 3 interesting cases where we have experienced business failures. Based on real examples, I will reveal the harsh reality that marketers often face.

About: Diana has more than 6 years of experience in Latvia's leading media agencies and has seen a lot - big and small victories and... mistakes. And Diāna calls the latter an irreplaceable part of her experience.

15:00

Break, networking,
partner stands

15:40

GintaGaumala
You reap what you sow or Internal communication in an organisation
Ginta Gaumala, MBA, Mg. psych.
Clinical psychologist, certified mediator and crisis intervention specialist

How can different everyday phrases damage relationships? How to make difficult conversations easier and reduce conflict? How to avoid misunderstandings? And finally, what to think and do when the other person "comes and screws up"? Respectful communication is, of course, "hello", "please" and "thank you", but it's not all. "If you avoid difficult conversations, you're more likely to have difficult relationships", as world-renowned relationship expert John Gottman put it. But how can you make the relationships that matter to you easy and rewarding?

About: Clinical psychologist, certified mediator and crisis intervention specialist, respectful communication and customer service consultant, Training Lab growth coach in conflict management, communication, customer service and business personal development.

15:40 -17:10

@Workshop

ArtursMednis
Practical tools for artificial intelligence
Artūrs Mednis
New Black Head

In the workshop, Artūrs will share his knowledge about artificial intelligence. He will talk about the latest trends and give practical tips on how to use AI to optimise your daily work, creating effective marketing and communication campaigns. If you want to learn more about AI and how to use it for business development, this workshop is for you!

About: Artūrs is an experienced new media and digital marketing specialist with a 15-year career in communications. Artūrs and his team have received awards for the best and most effective marketing campaigns at advertising festivals such as Password, Adwards, Golden Hammer, Baltic PR Awards and others.

16:00

NilsRooijmans

Modern MI tactics that will improve your Google Ads

Nils Rooijmans
Founder of Water Cooler Topics

AI can be used in many areas of marketing communication and in the daily lives of professionals. How to use it with Google Ads? Nils will show you the latest and best ready-to-use AI tools that will improve your Google Ads results.

PAR: Nils runs his own fully remote PPC agency with over 20 years of experience in profitable search marketing. He shares his knowledge of PPC automation with his online community of over 5000 PPC professionals. Nils is a top-rated speaker at international PPC events.

16:30

Elementary, Filip Kotler, it's just marketing!

Ģirts Polis
Marketing enthusiast, specialist and mentor

Marketing professionals are among the few business professionals who are not afraid to innovate quickly in their practice. Unfortunately, these innovations are often in their infancy, so we discard them after the first failure and move on to the next popular trend. This is a mistake, because if we were a little more patient, a little more knowledgeable and a little more curious, we would be in a much better position to help companies and entrepreneurs become better and more successful. 

It is not difficult to catch a bright red helium balloon flying upwards, it would be more important for us as experts to understand how to make it fly. 

About: Ģirts has been working with global brands such as Audi, Amazon, Krone, Steyr, Groglass and Lightguide for years. As a marketing mentor he works in various local and international business incubators and speaks on marketing and people topics at conferences around the world. Geert's professional interests are in human behaviour - from statistical analysis, patterns and behavioural patterns to psychology, neurology, physiology and behavioural genetics.

16:50

ElinaFirmane

Why is change slow?

Elīna Fīrmane
Certified Integral Development Coach

At a time when everything around us is speeding up and demanding ever faster reactions, ever faster results and ever faster change, we are falling into a trap. Even if we think we can adapt to the increasing speed, for us - as human beings - it creates too much tension and too few real results. Real change takes not only time, but also the ability to overcome 'immunity to change'. The "famous" motivation is not enough. This topic is full of prejudices and "external" pressures of the times. Change is possible, but it is important to know that there are obstacles and how to overcome them!

About: Elīna is a certified Integral Master Coach™ and consultant with 20 years of experience in the field of media and communication. She has worked with large audiences and teams of all sizes. Her coaching education at Integral Coaching Canada has given her international experience and a broader perspective on various human processes.

17:10

Revealing the secret moderator

Who will it be this year?

17:20

Party with DJs*

*If you are a festival-goer, come to the party and bring your friends or colleagues!

19:00

The end of the festival

Are you ready??

REGISTER

Screen
enthusiasts

Marketing Shake:
Always on-screen, always risk-free
99
+VAT
  • Participation in the festival online
  • Stories on screen
  • Lecture recordings
  • Your people
  • Special experiences
  • Self-made tea in a love mug
  • Your pajamas & slippers
  • Afterparty
until 31.05.2024

Screen
weary

Unforgettable reunion
Person-to-person effect
189
+VAT
  • Participation in the festival in person
  • A reunion
  • Lecture recordings
  • Partner gifts
  • Coffee break
  • Refreshing cocktails
  • Lunch
  • Afterparty
until 31.05.2024

More
than more

Unforgettable reunion,
maximum workshop effect
199
+VAT
  • Participation in the festival and workshop
  • A reunion
  • Lecture recordings
  • Partner gifts
  • Coffee break
  • Refreshing cocktails
  • Lunch
  • Afterparty
until 31.05.2024

@VEF Kvartāls

VEF Promenade, Ūnijas iela 8-k-6, Riga, Latvia. Watch video here.

Still to come:

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