Why does cold outreach go unanswered, and why does a potential client disappear after a seemingly great meeting? How do you start a conversation that leads to a €100,000 contract? Drawing on real-life stories, Filips will explore the nuances of complex buying decisions and how big deals get done. He brings almost 20 years of sales and marketing experience, from direct sales to building enterprise acquisition systems for complex B2B products and services.

Daphne Monroe (Daphne Monro) heads global marketing for “Learn to Trade,” which operates Forex trading training centers around the world. What happens when overly cautious communication strips a brand of its character? Dafne will show real-life examples of copy before and after revisions, as well as explain the ALWAYS/NEVER principles for teams and AI tools. She’ll demonstrate how to write copy that sells, maintains clarity, and doesn’t promise what can’t be backed up.

We have more tools than ever. So why does so much marketing still fall flat? For 25 years, Tom Fishburne has drawn cartoons about the things everyone in marketing notices, but few say out loud. Marketoonist reaches 500K+ weekly readers, and Tom is a former Chief Marketing Officer. With humor, he’ll explore today’s marketing blind spots and show how laughing together helps us have the conversations we need to do our best work.

Why can one negative story overshadow thousands of journeys that go smoothly? Mihkel leads Bolt’s PR team across the Baltics, working on trust, reputation and regulatory topics. Using Bolt Latvia as a case study, he’ll explore the gap between data, lived experience and public conversation. How can communications teams tell a fuller story while listening to the voices that deserve to be heard?

Agnija has over 25 years of experience leading marketing and communications strategy across media, telecommunications, finance and pharmaceuticals. She researches marketing risks as a PhD candidate at the University of Latvia and has presented her work internationally. In this talk, she’ll show how to spot early market signals your KPIs don’t yet reveal, separate what matters from the noise and assess risks before making major decisions. 

These are just a few of the speakers who will take the stage at Marketing Shake on May 20. We’ll be announcing the rest of the speakers and their topics soon - they, too, have something to say.