Despite the fact that we have been practicing influencer marketing in Latvia for 10 years and work with both local and global brands, campaign management is not standardised here. In the two years that Collex has been in operation, we have run more than 1000 campaigns and worked with more than 100 Latvian content creators, we have accumulated good and not so good experience. We have an understanding of what is successful and what is problematic campaign briefs, what campaign reporting should look like and what are the real benchmarks for KPIs in Latvia. The aim of this workshop is to work together to create standardised briefs for ideal campaigns, which is a prerequisite for successful collaboration. We can only achieve this by working together with industry leaders. I invite all interested parties to work together now to build a more professional future.

About: Denis Alexandrs is an award-winning communications professional with extensive PR experience, business development director and co-founder of influencer and talent agency Collex. He has extensive experience working with opinion leaders, social media content creators and personal brand management. He is currently transferring his professional experience gained at Golin Riga, Olsen+Partners and BSMS to work with Collex clients, talent and content creators. In parallel to his PhD studies at RSU, Deniss is researching influencers as agents in behaviour change communication.