Still to come:

We say that everything ingenious is a well-forgotten old thing. Because there's nothing really new to invent. Sex still sells and little animals soften hearts, as they did decades ago, as they still do today.

Therefore this year, on 8 August, in Riga @VEF Kvartals, we are about elements to borrow (not to squander!) and from which to create something new. Elementary, isn't it?

WHO IS IT?

A cocktail of ideas, which is refreshing

Expert mix, what surprises

Marketing elements, for sale

Faces familiar and which will be explored

The secret voice to be opened again this year

Chocolate in a marketing package

BENEFITS:

Elementary solutions

Elementary
Solutions

intensive experience

Intensive
Experience

dynamic exchange

Dynamic
Exchange

Compelling stories

Persuasive
Stories

Challenging reflections

Challenging
reflections

tasty entertainment

tasty
Entertainment

Elementary solutions

Elementary
Solutions

intensive experience

Intensive
Experience

dynamic exchange

Dynamic
Exchange

Compelling stories

Persuasive
Stories

Challenging reflections

Challenging
reflections

tasty entertainment

tasty
Entertainment

APPLICANTS

charismatically laudis

Charismatic
People

spidosi intellectuals marketingingshake

Shining
Intellectuals

excellent professional marketinghake

Excellent
Professionals

Discreet new products marketinghake

Discreet
Observers

sisrnigi klausitaji marketingshake

Sincere
listeners

toposie un potentielie marketingingshake

Prospective and
Potential

charismatically laudis

Charismatic
People

spidosi intellectuals marketingingshake

Shining
Intellectuals

excellent professional marketinghake

Excellent
Professionals

Discreet new products marketinghake

Discreet
Observers

sisrnigi klausitaji marketingshake

Sincere
listeners

toposie un potentielie marketingingshake

Prospective and
Potential

Line up

NilsRooijmans
Nils
Rooijmans
Dima Melnik
Dima
Melnik
Denis Alexander Shevelov

Denis Alexander Shevelov

IntaPride

Inta
Priedola

AlexanderMorad
Alexander
Morad
GintaGaumala
Ginta
Gaumala

Program

9:00

Arrival, registration

Morning coffee and refreshments.

With the best music from RADIO TEV DJ Toms Polakens. A charging station for a better mood!

9:50

Opening of the festival

The secret moderator

A digitally-dubbed podium that announces speakers, manages the festival and calls pranksters (the last one is a joke). A communications professional with a human, empathetic and positive approach to life. But who or which is it? Let's not say. A marketing guru? Or maybe a PR spec? Why not an advertising creative? And not the boss of the company for that matter! Ladies and gentlemen, your bets - who's behind the digitally shabby headrest this year?

10:00

IntaPride
Lynx, Owl, Butterfly or Roe?
Inta Priedola / Latvia
Director Large Clients, Kantar

Who is a Latvian? Courageous and persistent or caring and family-oriented? Goal-oriented, development-oriented or a seeker of the Land of Happiness? What has changed in our everyday life after the pandemic? How much public concern and how pressing are security issues in the shadow of military conflict and war? What are the most important values of our time? How do we look to the future, and what is relevant for us now? A data-driven story of how different events in Latvia and globally have influenced people's sentiments and values over the past five years.

About: Kantar brand management strategy expert with more than 15 years of experience in researching consumer needs and values. She has conducted brand management research and consumer needs segmentation for leading brands in the telecommunications, financial and media industries.

10:20

AlexanderMorad
How to succeed on social networks?

Alexander Morad / Sweden
Founder and CEO of Bright Mind Agency 

Presentation will be in English - translation on request

In this presentation, you will be inspired and learn step-by-step practical tips to be truly successful on social media. You'll learn why businesses fail and how you can avoid it by using content, paid advertising and storytelling to your advantage.

About: Alexander is a powerhouse in social media marketing, known as one of the most sought-after marketing experts in Europe. He has been voted one of the top 100 speakers in Sweden for five years in a row! As owner and founder of Bright Mind Agency, he has helped several major global brands with their social media campaigns and has also won TikTok awards: Best TikTok in the Nordics 2022 and Best Performance in the Nordics 2023. He and his agency are the only ones in Europe to have won this award twice.

11:05

Throwing darts in the dark: why marketing campaigns are not magic beans?

Diana Butirina / Latvia
Business Development Manager at digital marketing agency Reprise

A topic often overlooked in the marketing world: failure. In an environment dominated by success stories, it is very important to recognise that marketing is not always a magic tool that guarantees the desired results. Let me tell you 3 interesting cases where we have experienced business failures. Based on real examples, I will reveal the harsh reality that marketers often face.

About: Diana has more than 6 years of experience in Latvia's leading media agencies and has seen a lot - big and small victories and... mistakes. And Diāna calls the latter an irreplaceable part of her experience.

11:30

Subject to be further clarified

Speaker to be confirmed

12:00

Lunch, networking, partner stands, chocolate workshop

Go to a workshop and meet the master! Learn about chocolate and make your own chocolate board! Get it as a gift! Have a snack or share! Taste Al Mari Anni chocolate!

With the best music from RADIO TEV DJ Toms Polakens. A charging station for a better mood!

13:00

GlebMaltsev

The dark side of stories

Gleb Maltsev / Estonia
Data-Driven Pitch Coach

Persuading means helping others to make better decisions. True stories are memorable, they unite us and encourage us to act on our values. But they often do not match what people do. A professional elevator speech coach with 12 years of experience will share his perspective on the dark side of stories and also give practical tips. A volunteer from the audience will also be available to tell their story on stage.

About: Gleb trains a wide range of people - from business founders and developers to scientists and designers - and the main goal of this training is to speak clearly and meaningfully to the audience. In 12 years he has taught thousands of executives how to create elevator speeches and now they use them in meetings, events, trade shows like Mobile World Congress, Smart City Expo, Electronica. He also trains startup founders to raise capital at events like Slush, Latitude59, TechBBQ, Startup Day and TechChill. But his first trainee was himself. And it was a tough road. He listened to other people's stories, wrote his own, read them at different workshops and listened to the audience's judgement. He did all this so that he could now help others to grow.

13:20

No one knows what it means, but it's provocative: MI tools for real work

Kristaps Cīrulis / Latvia
Expert, Creative Director, HELVE MI innovation company

This overview is aimed at marketing professionals who need specific direction and clear tools to significantly improve their effectiveness using AI technologies. I will look at three key directions and methods that will help you achieve your marketing goals quickly and efficiently: concept development, content automation and consumer behaviour analysis to turn information overload into clear and effective marketing solutions. 

About: Creative director, environmentalist and founder of several climate technology companies. Expert at HELVE MI, an innovation firm. Passionate about design and creativity in an age where humanity can only hold attention for 3 seconds. Believes in God and that it is possible to predict the outcome before every project. Through creative projects and visual content, explores the interplay between art, sustainability, technology, artificial intelligence and Web 3.0.

 

 

13:40

MartaBula
Graphic designer in the age of artificial intelligence

Marta Bula / Latvia
Co-founder of Planktones.studio and graphic designer

At a time when anyone can design a social media post and a poster for their campaign by typing a few keywords into an MI tool, do you need a graphic designer? What should his role be to help the company effectively? I will talk about how the job of a designer is changing at Planktones, what knowledge and skills are valuable today and will be tomorrow, and what trends we see in the world.

About: Marta is a graphic designer and art director at Planktones design studio. She has been in the industry for more than 15 years, including working for the largest advertising agencies in Latvia, and has created visual identity and advertising campaigns for many big and small brands.

14:00

Elementary, Filip Kotler, it's just marketing!

Ģirts Polis / Latvia
Marketing enthusiast, specialist and mentor

Marketing professionals are among the few business professionals who are not afraid to innovate quickly in their practice. Unfortunately, these innovations are often in their infancy, so we discard them after the first failure and move on to the next popular trend. This is a mistake, because if we were a little more patient, a little more knowledgeable and a little more curious, we would be in a much better position to help companies and entrepreneurs become better and more successful. 

It is not difficult to catch a bright red helium balloon flying upwards, it would be more important for us as experts to understand how to make it fly. 

About: Ģirts has been working with global brands such as Audi, Amazon, Krone, Steyr, Groglass and Lightguide for years. As a marketing mentor he works in various local and international business incubators and speaks on marketing and people topics at conferences around the world. Geert's professional interests are in human behaviour - from statistical analysis, patterns and behavioural patterns to psychology, neurology, physiology and behavioural genetics.

14:20

Subject to be further clarified

Speaker to be confirmed

14:40

GintaGaumala
You reap what you sow or Internal communication in an organisation

Ginta Gaumala, MBA, Mg. psych. / Latvia
Clinical psychologist, certified mediator and crisis intervention specialist

How can different everyday phrases damage relationships? How to make difficult conversations easier and reduce conflict? How to avoid misunderstandings? And finally, what to think and do when the other person "comes and screws up"? Respectful communication is, of course, "hello", "please" and "thank you", but it's not all. "If you avoid difficult conversations, you're more likely to have difficult relationships", as world-renowned relationship expert John Gottman put it. But how can you make the relationships that matter to you easy and rewarding?

About: Clinical psychologist, certified mediator and crisis intervention specialist, respectful communication and customer service consultant, Training Lab growth coach in conflict management, communication, customer service and business personal development.

15:00

Break, networking, partner stands, chocolate workshop

Go to a workshop and meet the master! Learn about chocolate and make your own chocolate board! Get it as a gift! Have a snack or share! Taste Al Mari Anni chocolate!

With the best music from RADIO TEV DJ Toms Polakens. A charging station for a better mood!

15:40

Comprehensive marketing: opportunities and challenges

Lucio Lamberti / Italy
Professor of Marketing Analysis at the Milan Polytechnic School of Management, Director of the AXD Laboratory and the Metaverse Marketing Laboratory

Disruptive technologies may have lost media attention since Facebook was renamed "Meta", but they are still an essential tool for innovation in marketing and even society as a whole. So let me present some important case studies and reflections to analyse the impact of the digital third dimension on marketing processes, learning and social inclusion. All of this has one thing in common: even though technology is very advanced, emotions and people are still at the heart of it.

About: Lucio's research is in the field of marketing, with a particular focus on user behaviour analysis using applied biometrics, customer centric and service centric marketing plans, and big data in marketing and CRM processes. He works with leading technology companies including Meta, Google, Comscore, SAP, Salesforce on technology forecasting and marketing planning, and with many leading companies such as Coop, Calzedonia, Prada, Lamborghini, Legrand, Fastweb and Maserati. He is a columnist for the main Italian media, whose topics cover marketing and technology forecasting.

15:40 -17:10

@Workshop

Dima Melnik

Pricing: how to double price and revenue?

Dima Melnik / Czech Republic
Pricing consultant

Not sure about the price? Want to increase the price? Explore the real strategies that Dima used to generate millions in additional revenue: 6 irresistible components of a price offer; 8 tips to lower the perceived price; 15 psychological pricing tips that "force" potential buyers to buy that product. Discover the best and worst discounts in the world. Play the price game and test your intuition.

About: Dima is an expert in product packaging and pricing. He has advised billion-dollar companies such as Skoda, Yves Rocher and Global Payment. He led the strategy for the unicorn start-up Rohlik Group and helped companies from more than 70 industries generate millions in additional revenue.

15:40 -17:10

@Workshop

Denis Alexander Shevelov

Influencer Marketing in Latvia 3.0: Successful collaboration

Deniss Alexander Shevelov / Latvia
Director of Business Development at Collex Influencers and Talent Agency, RSU lecturer and PhD student

Despite the fact that we have been practicing influencer marketing in Latvia for 10 years and work with both local and global brands, campaign management is not standardised here. In the two years that Collex has been in operation, we have run more than 1000 campaigns and worked with more than 100 Latvian content creators, we have accumulated good and not so good experience. We have an understanding of what is successful and what is problematic campaign briefs, what campaign reporting should look like and what are the real benchmarks for KPIs in Latvia. The aim of this workshop is to work together to create standardised briefs for ideal campaigns, which is a prerequisite for successful collaboration. We can only achieve this by working together with industry leaders. I invite all interested parties to work together now to build a more professional future.

About: Denis Alexandrs is an award-winning communications professional with extensive PR experience, business development director and co-founder of influencer and talent agency Collex. He has extensive experience working with opinion leaders, social media content creators and personal brand management. He is currently transferring his professional experience gained at Golin Riga, Olsen+Partners and BSMS to work with Collex clients, talent and content creators. In parallel to his PhD studies at RSU, Deniss is researching influencers as agents in behaviour change communication.

16:00

NilsRooijmans

Modern MI tactics that will improve your Google Ads

Nils Rooijmans / Netherlands
Founder of Water Cooler Topics 

Presentation will be in English - translation on request

AI can be used in many areas of marketing communication and in the daily lives of professionals. How to use it with Google Ads? Nils will show you the latest and best ready-to-use AI tools that will improve your Google Ads results.

About: Nils runs his own fully remote PPC agency with over 20 years of experience in profitable search marketing. He shares his knowledge of PPC automation with his online community of over 5000 PPC professionals. Nils is a top-rated speaker at international PPC events.

16:30

ElinaFirmane

Why is change slow?

Elīna Fīrmane / Latvia
Certified Integral Development Coach

At a time when everything around us is speeding up and demanding ever faster reactions, ever faster results and ever faster change, we are falling into a trap. Even if we think we can adapt to the increasing speed, for us - as human beings - it creates too much tension and too few real results. Real change takes not only time, but also the ability to overcome 'immunity to change'. The "famous" motivation is not enough. This topic is full of prejudices and "external" pressures of the times. Change is possible, but it is important to know that there are obstacles and how to overcome them!

About: Elīna is a certified Integral Master Coach™ and consultant with 20 years of experience in the field of media and communication. She has worked with large audiences and teams of all sizes. Her coaching education at Integral Coaching Canada has given her international experience and a broader perspective on various human processes.

16:50

Politicians' communication on social media. What can we learn from it?

Kristīne Mennika / Latvia
Head of Corporate Communications at Bites and Board Member of the Latvian Association of Public Relations Professionals

In 2023, while looking after the social media accounts of the Minister of Finance, Kristīne was part of the communication bubble of Latvian politicians and was keen to record her observations. She has finally compiled them and at the Marketing Shake festival she will provide insights and share lessons that we, as industry professionals, can learn from politicians' social media communication.

About: Kristīne is a communication professional and practitioner with a positive and human attitude towards herself and others. She is in her tenth year as a member of the LASAP Board and has been responsible for Bite's corporate communications since the beginning of 2024. Previously, Kristīne was Head of Corporate Communications at Bank Citadele for more than three years, and Head of Strategic Communications at the Financial Industry Association from 2017 to 2019. From 2010, Kristīne was responsible for Microsoft communications in the Baltics and public projects for more than seven years. In the past, she also gained significant experience in the NGO and public sector.

17:10

Revealing the secret moderator

Who will it be this year?

17:20

Party with DJ Tom Polaken for festival participants*

Beer quiz with Mežpils Alu - test your knowledge and discover the secrets of brewing beer! Join us on a beer journey around the world, guided by Mežpils Beer brand ambassador Edgars Magons. Winners of the quiz will receive delicious prizes from Mežpils Alus and Marketing Shake!

*If you are a festival-goer, come to the party and bring your friends or colleagues!

With the best music from RADIO TEV DJ Toms Polakens. A charging station for a better mood!

19:00

The end of the festival

Are you ready??

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have already applied:

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enthusiasts

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+VAT
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  • Special experiences
  • Self-made tea in a love mug
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Screen
weary

Unforgettable reunion
Person-to-person effect
189
+VAT
  • Participation in the festival in person
  • A reunion
  • Lecture recordings
  • Partner gifts
  • Coffee break
  • Refreshing cocktails
  • Lunch
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Never
satisfied

Unforgettable reunion,
maximum workshop effect
199
+VAT
  • Participation in the festival and workshop
  • A reunion
  • Lecture recordings
  • Partner gifts
  • Coffee break
  • Refreshing cocktails
  • Lunch
  • Afterparty

@VEF Kvartāls

VEF Promenade, Ūnijas iela 8-k-6, Riga, Latvia. Watch video here.

Still to come:

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